Case study
Nike
We partnered with Nike to deliver Nike Minds,
a Mental Health and Wellbeing Programme for people managers in stores across Europe.

What we did
Global Audience
Live, virtual trainer-led programmes to employees globally across different time zones.
Languages
Training in different languages and content that considers local cultural differences, perspectives, relevant legislation, signposting and resources.
Bespoke Programmes
Flexible options that can also be tailored to meet the needs of a worldwide audience.
Conferences
Main stage presentation to 900+ retail leaders at annual summit and in person wellbeing workshops.

Nike, one of the world’s largest and most prominent sports apparel brands, employs over 79,000 people globally. We partnered with Nike to deliver Nike Minds, a dedicated Mental Health and Wellbeing Programme for store managers across Europe.
As part of this initiative, we provided in-person wellbeing workshops and delivered a main stage presentation to over 900 retail leaders at Nike’s annual summit, equipping them with the knowledge and tools to support their teams effectively.
We developed Nike Minds – a bespoke Mental Health and Wellbeing Programme for people managers in stores across Europe. Currently live in 7 languages.


Bespoke and customised content that is country-specific, taking into account local cultural differences, perspectives, legislation and resources.
We delivered tailored, in-person mental health and wellbeing sessions at both the House of Innovation in Paris and Nike Town in London. These sessions were customised to the teams’ specific needs and conducted in both French and English.


A bespoke, in-person coaching programme delivered at Nike Town London, England. In collaboration with Nike, we designed a custom four-part series for leaders, combining live sessions with supporting online resources to extend learning and impact.
What the client said
Oakwood has been collaborative, pro-active and extremely personable to work with. They are not only passionate about the work they do but more importantly, the impact it has.
Through the Nike Minds programme they developed for us we have a resource for our leaders to use. Rather than being reactive to a situation, we are now empowered to be proactive with our teams.
I would strongly recommend Oakwood to any brand/business that requires support in promoting employee wellbeing within the workplace.

Robert Haining
Director of Retail Stores, Nike
As always thank you for the great sessions you delivered for our team at Nike Town London. Always incredibly engaging, thought-provoking and developmental which moves us forward as Individuals and a collective.

Colin Russell
Director, Nike Town London
The interactivity was great to follow up and the translation was on point which is important for a fragile topic like mental health.

Nike Minds
eLearning delegate
Great content. Definitely beneficial and needed for being in a store environment. I liked the way it was tailored to retail also. Super relevant content, short and sharp. Would recommend it to every store leader.

Nike Minds
eLearning delegate
We have a broad and diverse team, but every one of them could need support and care at any time. The examples in this training were perfect for providing guidelines and advice should we need to connect and help somebody.

Nike Minds
eLearning delegate
Really accessible training. It was informative, interactive and looks great. Easy and super understandable. Also the local language helped.
