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Case study


Since partnering with Halfords in 2018, we have helped to look after the mental health, wellbeing and personal safety of their colleagues.

What we did

Mental health first aid

We trained mental health first aiders across the business to provide initial support to those in need.

Personal safety

We created a tailored personal safety and conflict management course to meet the specific needs of this unique retail environment.

Train the trainer

We developed a bespoke conflict management and personal safety program, teaching their trainers how to deliver it internally.

Top down approach

We developed and delivered training from the CEO, to Senior Leaders and managers across the business.

Mental Health First Aiders

We are delighted to be training Mental Health First Aiders across the business as well as providing upskilling and refresher courses.

Personal safety

As in most retail environments, frontline staff are all too often in the firing line. They come face to face with angry or aggressive customers in handling refunds, refusing service and preventing shop theft.

Halfords also provide fitting services which can mean staff work alone and out of close contact with colleagues. We developed a tailored course, to provide the skills needed to help manage unpredicatable, potentially volatile situations.

Train the Trainer

Sharing key messages with a workforce so large and geographically dispersed is a challenge. To get round this we developed a tailored course for role out to all staff, and then trained a team of managers how to deliver the course.

What the client said

What the client said

"We were looking for a partner, who had a positive approach to Mental Health & Wellbeing. Someone who could convey the message in an engaging way while still being laser sharp about the seriousness of taking care of your own wellbeing. It was important to select a program, which could embrace our Colgate Culture and at the same time tap straight into various local cultures and allow each individual to feel invited and listen to.

The program has been a great success with incredible high participation on both the virtual instructor-led sessions and the eLearning modules. What we particularly love is the bite-sized, fun and interactive way the eLearning is constructed with a great variety to keep the learner hooked.

The equal and unpretentious dialogue Oakwood masters creates psychological safety and opens up for dialogue, vulnerability - and the opportunity to proactively take responsibility"

Susanne Vang

Susanne Vang

Talent Acquisition & Learning Manager - Northern Europe, Colgate-Palmolive Company