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Case study

Halfords

Since partnering with Halfords in 2018, we have helped to look after the mental health, wellbeing and personal safety of their colleagues.

Halford's logo

What we did

Mental health first aid

We trained over 100 mental health first aiders across the business to provide initial support to those in need.

Personal safety

We created a tailored personal safety and conflict management course to meet the specific needs of this unique retail environment.

Train the Trainer

We developed a bespoke conflict management and personal safety programme, teaching their trainers how to deliver it internally.

Customised training videos

We created customised training videos to deal with conflict and aggression.

Picture of Halford employees at Oakwood's mental health first aid training

Embedding mental health support across Halfords

We are delighted to have trained over 100 Mental Health First Aiders across the business, as well as providing upskilling and refresher courses. We’ve also delivered tailored mental health awareness sessions for senior leaders and managers, helping to strengthen confidence and embed wellbeing at every level.

Personal safety

As in most retail environments, frontline staff are all too often in the firing line. They come face-to-face with angry or aggressive customers in handling refunds, refusing service, preventing shop theft, and dealing with anti-social behavior.

Halfords also provides fitting services, which can mean staff work alone and out of close contact with colleagues. As well as delivering in-person training, we create a series of customised training videos, showing the most common challenges their colleagues face when managing conflict and aggression.

Halford global employees stood outside Boardman as part of retail wellbeing and personal safety train the trainer

Train the Trainer

Sharing key messages with a workforce so large and geographically dispersed is a challenge. To get round this we developed a tailored course for role out to all staff, and then trained a team of managers how to deliver the course.

What the client said

Halford's employee sitting a car shaped desk welcoming Oakwood team to retail mental health and personal safety training.
Oakwood Trainer Terry standing in front of Halford employees at retail mental health and personal safety training.

What the client said

"We were looking for a partner, who had a positive approach to Mental Health & Wellbeing. Someone who could convey the message in an engaging way while still being laser sharp about the seriousness of taking care of your own wellbeing. It was important to select a Programme, which could embrace our Colgate Culture and at the same time tap straight into various local cultures and allow each individual to feel invited and listen to.

The Programme has been a great success with incredible high participation on both the virtual instructor-led sessions and the eLearning modules. What we particularly love is the bite-sized, fun and interactive way the eLearning is constructed with a great variety to keep the learner hooked.

The equal and unpretentious dialogue Oakwood masters creates psychological safety and opens up for dialogue, vulnerability - and the opportunity to proactively take responsibility"

Susanne Vang

Susanne Vang

Talent Acquisition & Learning Manager - Northern Europe, Colgate-Palmolive Company