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Case study

AS Watson Group (Superdrug/Savers)

Since partnering with AS Watson Group in 2018, we have delivered bespoke employee mental health and wellbeing programs globally along with conflict management, de-escalation and personal safety programs to colleagues in the UK

What we did

Mental health

We developed and delivered training from the CEO, to Senior Leaders and managers across the business.

Personal safety

Our personal safety courses include professional actors, to bring training to life in realistic scenarios.


We continue to deliver key messages about wellbeing at internal conferences, virtually and in person.

Train the Trainer

We developed a bespoke course for role out, and then trained Superdrug and Savers trainers how to deliver it.

Mental Health and Wellbeing Programs

We've been supporting all levels of the business, creating tailored content to meet the specific needs of it's people, from the CEO to frontline employees. Our inputs have varied from large scale national and regional conferences to classroom courses, and live facilitator-led virtual sessions to employee globally.

Conflict Management and Personal Safety

Staff in stores are all too often in the firing line. They run the risk of meeting an angry or aggressive customer with potential flashpoints being refunds, refusing service and shoplifters.

We developed a tailored course, focusing on communication and awareness skills, and use our team of specialists and actors to help workers manage unpredictable, potentially volatile situations.

Train the Trainer programs

We developed a Mental Health and Wellbeing Train the Trainer customised to their specific needs. Trainers can now roll out training internally.

Key messages and shareables

Since the outbreak of the coronavirus pandemic we have been supporting AS Watson Group by providing content and resources to help them look after the mental health and wellbeing of their people.

What the client said

What the client said

"We were looking for a partner, who had a positive approach to Mental Health & Wellbeing. Someone who could convey the message in an engaging way while still being laser sharp about the seriousness of taking care of your own wellbeing. It was important to select a program, which could embrace our Colgate Culture and at the same time tap straight into various local cultures and allow each individual to feel invited and listen to.

The program has been a great success with incredible high participation on both the virtual instructor-led sessions and the eLearning modules. What we particularly love is the bite-sized, fun and interactive way the eLearning is constructed with a great variety to keep the learner hooked.

The equal and unpretentious dialogue Oakwood masters creates psychological safety and opens up for dialogue, vulnerability - and the opportunity to proactively take responsibility"

Susanne Vang

Susanne Vang

Talent Acquisition & Learning Manager - Northern Europe, Colgate-Palmolive Company