Case study
GroupM
Empowering GroupM’s global wellbeing allies: Tailored mental health training for a diverse and inclusive workforce.
What we did
Global Audience
Live, virtual trainer-led Programmemes to employees globally across different time zones.
Languages
Training in different languages with content that considered local cultural differences, relevant legislation, and resources.
Bespoke Programmemes
Customised in-person training tailored to meet GroupM's specific needs.
Mental Health
Mental Health and Wellbeing Allies Programmemes delivered to people across their global business.
We have been supporting University of Leicester since 2019.
Supporting a global network of wellbeing allies
As the world’s leading media investment company, GroupM operates across six continents with a diverse workforce of 35,000 employees.
We partnered with them to deliver a customised Mental Health and Wellbeing Allies Programmeme, designed to train new allies and support existing ones across 47 countries. The initiative ensures a unified approach to mental health while recognising the importance of cultural and linguistic differences.
Tailored training for a diverse workforce
To make the Programmeme truly inclusive, we adapted content to reflect local contexts, ensuring sessions were relevant and impactful. Where needed, training was delivered in participants’ home languages to enhance learning and signpost local resources.
The sessions provided a balance of engaging discussions, practical examples, and expert-led insights, creating a safe space for allies to develop the confidence and skills needed to support colleagues effectively.
Ongoing support and practical resources
Beyond live training, we created a customised online resource hub to support allies in their roles. This centralised platform provides access to essential materials, including internal policies, external support links, and country-specific resources.
By equipping GroupM’s allies with the tools to foster a supportive work environment, this Programmeme strengthens wellbeing across their global community.
What the client said
"The instructor's ability to maintain high energy levels and create an engaging atmosphere made the learning experience both manageable and enjoyable. Their expertise and enthusiasm were evident throughout each session, and it was clear that a great deal of thought was put into making the material relevant and interactive. The balance they struck between delivering complex information and keeping participants engaged with activities, discussions, and practical examples was highly effective."
Course Delegate
North America region - GroupM
“I was very impressed with the whole thing, but the point that appealed to me the most was the frequent emphasis on protecting ourselves first and the detailed emphasis on drawing healthy boundaries. It was a valuable and comprehensive training, thank you.”
Course Delegate
Turkey region - GroupM
“Thank you for the space and the possibility of rethinking these issues in light of beginning to be allies and helping people feel better by showing them alternatives and giving them tools for their wellbeing.”
Course Delegate
LATAM region - GroupM
“The sessions were engaging and incredibly interesting, with a healthy mix of information and discussions within the group. Excellent trainers who were experts in their fields, able to share their rich experiences around the topics discussed. A good balance of concepts and practical examples I loved it!"
Course Delegate
APAC region - GroupM
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What the client said
"We were looking for a partner, who had a positive approach to Mental Health & Wellbeing. Someone who could convey the message in an engaging way while still being laser sharp about the seriousness of taking care of your own wellbeing. It was important to select a Programme, which could embrace our Colgate Culture and at the same time tap straight into various local cultures and allow each individual to feel invited and listen to.
The Programme has been a great success with incredible high participation on both the virtual instructor-led sessions and the eLearning modules. What we particularly love is the bite-sized, fun and interactive way the eLearning is constructed with a great variety to keep the learner hooked.
The equal and unpretentious dialogue Oakwood masters creates psychological safety and opens up for dialogue, vulnerability - and the opportunity to proactively take responsibility"
Susanne Vang
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"We were looking for a partner, who had a positive approach to Mental Health & Wellbeing. Someone who could convey the message in an engaging way while still being laser sharp about the seriousness of taking care of your own wellbeing. It was important to select a Programme, which could embrace our Colgate Culture and at the same time tap straight into various local cultures and allow each individual to feel invited and listen to.
The Programme has been a great success with incredible high participation on both the virtual instructor-led sessions and the eLearning modules. What we particularly love is the bite-sized, fun and interactive way the eLearning is constructed with a great variety to keep the learner hooked.
The equal and unpretentious dialogue Oakwood masters creates psychological safety and opens up for dialogue, vulnerability - and the opportunity to proactively take responsibility"
Susanne Vang
Talent Acquisition & Learning Manager - Northern Europe, Colgate-Palmolive Company
Oakwood's approach to Mental Health training was perfectly pitched for a senior team. The training was engaging, accessible, informative, important and mind-broadening. We came away with a much clearer picture of how mental health issues affect people at work.
Lord Simon Wolfson
CEO, Next
Oakwood's approach to Mental Health training was perfectly pitched for a senior team. The training was engaging, accessible, informative, important and mind-broadening. We came away with a much clearer picture of how mental health issues affect people at work.
Lord Simon Wolfson
CEO, Next
Oakwood's approach to Mental Health training was perfectly pitched for a senior team. The training was engaging, accessible, informative, important and mind-broadening. We came away with a much clearer picture of how mental health issues affect people at work.
Lord Simon Wolfson
CEO, Next
"We were looking for a partner, who had a positive approach to Mental Health & Wellbeing. Someone who could convey the message in an engaging way while still being laser sharp about the seriousness of taking care of your own wellbeing. It was important to select a Programme, which could embrace our Colgate Culture and at the same time tap straight into various local cultures and allow each individual to feel invited and listen to.
The Programme has been a great success with incredible high participation on both the virtual instructor-led sessions and the eLearning modules. What we particularly love is the bite-sized, fun and interactive way the eLearning is constructed with a great variety to keep the learner hooked.
The equal and unpretentious dialogue Oakwood masters creates psychological safety and opens up for dialogue, vulnerability - and the opportunity to proactively take responsibility"